I rarely write a blog post in which I don’t offer a definitive point of view on whatever topic I am writing about. so this blog is an exception. Not too long ago, I wrote a Twitter entry that said something positive about

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one of our client’s competitors. It was quickly suggested that I refrain from this behaviour in the future. I’m not arguing — I get the why. On more than one occasion, as I’m entering a tweet, I catch myself wondering if I might be saying something about a client of the firm — because with 54 offices worldwide, it’s sometimes difficult to keep up who the clients are and what offices they’re attached to. Since I have never been accused of lacking in an opinion, in these times, I jsut as often erase the tweet as post it. But social media is about authenticity and transparency. For example, if I ever tweet about something positive for a client, I without fail let my followers know that it’s a client I’m talking about by inserting the word (client) after their name.

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Earlier today, I read a blog entry on Ragan’s PR Daily about a Twitter exchange between @dollarshort and @unitedairlines. Let’s just say @dollarshort didn’t have a good experience and let’s just say the airline’s response, at least in social media, wasn’t stellar. There’s been a lot of that lately. Community managers getting fired because they said something inappropriate in a

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Tweet, while representing their company’s brand. Seems that in the case of social media, and Twitter in particular, it is not easier to ask for forgiveness than permission, perhaps because mistakes are so public and have such far reaching consequences. But it got me thinking — whether we’re the community manager of a Twitter account or not, are we ever off the clock, or in the current reality, everything we say, and any time we say it, we’re representing. I don’t know the answer because I can see it from both sides. On the one hand, I’d like to be authentic when I Tweet and say whatever I like about whoever or whatever I want. On the other hand, I run a PR consultancy and recognize the need for some rules to be in place, like not tweeting positively about our clients without disclosing our relationship with them. And never tweeting negatively about our clients because that would be pretty dumb. But what about the clients of other offices? What about major brands?

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Not afraid to use the F-Word

Not too long ago, we held a networking event for young women in PR. Thirty years after marching for equal pay and equal rights, I would have thought a networking event for women would have been unnecessary. Continue reading

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Without Fear

My business partner left yesterday for a well-deserved six-month sabbatical, marking the end of a partnership that has spanned almost two decades. June 30th marks the official day we sell the remainder of the shares we hold in our former company, Karyo Communications, to the company that acquired

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us five years ago, Edelman. Continue reading

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A PR Woman’s Place is not in the CEO’s Chair

The May 2011 issue of PR Week, which I subscribe to, reports on the top PR agencies of 2011, and ranks the top 150 agencies by US revenue. Very happy to say that the firm we joined four years ago, Edelman, ranked #1 in the US and globally, increasing its 2010 revenues over those of 2009 by 21%. Continue reading

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Can we be authentic and in PR

I admit to being a woman of strong opinions, and not knowing much about a subject has never been reason to hold me back from having one. But when it comes to the topic of authenticity in social media, I don’t have a strong opinion because I see two valid sides of the argument. I would really like to hear your thoughts to help me shape my own. Continue reading

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Weighing in on Twitter and the Earthquake in Japan

Earlier today, I received a request from a Twitter follower to write my next blog on the following: “Tweeps hotly debating over whether scheduled tweets, tweets outside of the topic of Japan and/or tweets say about the Canucks are inappropriate.” Continue reading

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Where the eyeballs are: advertising online

We recently launched a new campaign for a health client of ours. Following their rebranding and the creation of a new website driven by video content, establishing a presence in social media, production of a range of print collateral materials for in-office use, and an earned media campaign, we turned our attention to paid advertising. In keeping with the mantra that you build your brand with PR and support it with advertising, we looked around to determine the best way to spend six figures. Continue reading

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Treatment as Prevention

Yesterday, I had the opportunity to introduce our CEO, Richard Edelman, to one of Vancouver office’s longest standing clients — the BC Centre for Excellence in HIV/AIDS. We met with Dr. Julio Montaner, the current Director of the Centre and the Past President of the International Aids Society, a group with more than 16,000 members. Continue reading

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Who Do You Trust?

In the coming weeks, Richard Edelman will release the latest results of Edelman’s Trust Barometer Study – an annual survey of informed publics from around the globe on key questions related to trust. It has been said that to be trusted is a greater compliment than being loved. For businesses, governments and NGOs – they know this only too well. Because it is trust that facilitates a businesses’ license to operate, keeps a political party in power, and an NGO with supporters – not love. Continue reading

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