Who Do You Trust?

In the coming weeks, Richard Edelman will release the latest results of Edelman’s Trust Barometer Study – an annual survey of informed publics from around the globe on key questions related to trust. It has been said that to be trusted is a greater compliment than being loved. For businesses, governments and NGOs – they know this only too well. Because it is trust that facilitates a businesses’ license to operate, keeps a political party in power, and an NGO with supporters – not love. (more…)